Web Analytics is the practice of tracking, measuring, and interpreting how visitors interact with your website — where they come from, what they click, where they drop off, and what ultimately leads to a conversion. Without accurate analytics, marketing decisions are just guesses. At Digital Profit, we set up and manage a complete analytics stack: GA4 for behavior and conversion tracking, Google Tag Manager for clean event tracking without touching code, and custom dashboards that turn scattered data into a single source of truth. We don’t just install tracking scripts and walk away — we define the specific events and goals that matter for your business, fix common issues like duplicate tracking or misattributed conversions, and build reports your team can actually use to make decisions.